Recently delivered a set of services for a registered investment advisor business that is just getting started. We executed on the design that another firm had come up with, but a static web site was just the start. Here’s the package:
- TypePad weblog that mimicks the site design. This gives the client a platform to post general advice to clients and potential clients that he’s previously sent via email. This unlocks existing content to increase search engine rankings and serve as perma-marketing
- Found an inexpensive web host for his site and his email. Also consulted on process for configuring various email accounts (Hotmail, day job, new business) into one MS Outlook interface on a number of computers at home and work
- Custom training on how to use TypePad and also what makes for good weblog posts
- General advice on how to use the built internet in his business– RSS feeds for finding good content, care & feeding of search engines, using free tools to expand internet presence, and so on
The days of “having a website” are over. It’s not about your website— it’s about developing a web life for your business that’s all over the place. This engagement is a great execution of that strategy.
