Teacher Websites Training Followup: How To Improve Your Classroom Website in Less Than An Hour

Created a one-page follow-up to extensive training materials for teachers who have yet to make the most of their TypePad publishing system.

I’ve found that as time passes after training, the people who did not immediately start publishing need a spark. The 24-page, customized publishing manual is of little use to people who forgot their password.This short, breezy page helps people get re-engaged with their websites.

Potbelly Email Marketing System

Created the first email marketing system for Potbelly Sandwich Works, a fast-expanding, Chicago-based sandwich shop opening stores at a fast clip.

  • Researched the email marketing software market
  • Chose Lyris ListManager because of it’s easy-to-use admin interface, built-in statistics, and powerful audience segmentation features
  • They use Lyris to manage their Inside Scoop newsletter and “Potbelly Pioneers” program to generate interest in new stores
  • Also allows them the reach out to the “business card in a fish bowl” customers who signed up for a free lunch.


Falk-PLI Website

Created website for northern Indiana engineering and surveying firm.

  • Client’s existing promotional video placed on homepage inside Flash
  • News section based on TypePad, allowing client to easily update the site and leading to improved search engine optimization
  • Trained client on how to update website
  • Project included copywriting


Fabrile Gallery E-Commerce Site

Sourced, set up, and launched the Fabrile Gallery Webstore for retail glass art gallery based on Chicago’s Michigan Avenue.

  • Met with client to determine needs, interest, skills, hardware, and software and researched leading e-commerce packages
  • Site is completely based on the Yahoo! Merchant Solutions e-commerce platform,  making it easy and inexpensive for client to learn and maintain the system
  • Highly recommended if you want a non-technical person to maintain the store after launch
  • Set up all product categories and populated the store database with products from client’s FileMaker Pro
  • Created custom, easy-to-follow documentation and trained the client onsite until they were comfortable with the system
  • Used the built-in weblog tools from Yahoo! Merchant Solutions to create an artist  weblog for search engine optimization, including info on Fantasy figurine artist Amy Brown