Potbelly Email Marketing System

Created the first email marketing system for Potbelly Sandwich Works, a fast-expanding, Chicago-based sandwich shop opening stores at a fast clip.

• Researched the email marketing software market
• Chose Lyris ListManager because of it’s easy-to-use admin interface, built-in statistics, and powerful audience segmentation features
• They use Lyris to manage their Inside Scoop newsletter and “Potbelly Pioneers” program to generate interest in new stores
• Also allows them the reach out to the “business card in a fish bowl” customers who signed up for a free lunch.

Potbelly Email Marketing System, originally uploaded by juggernautco.