Created the first email marketing system for Potbelly Sandwich Works, a fast-expanding, Chicago-based sandwich shop opening stores at a fast clip.
- Researched the email marketing software market
- Chose Lyris ListManager because of it’s easy-to-use admin interface, built-in statistics, and powerful audience segmentation features
- They use Lyris to manage their Inside Scoop newsletter and “Potbelly Pioneers” program to generate interest in new stores
- Also allows them the reach out to the “business card in a fish bowl” customers who signed up for a free lunch.
