POLITICAL WRITING: Blog Post re: Endorsement of Opponent

Here’s a writing sample for persuasive political writing:

Leading With His Chin

by: Daniel X. O’Neil | 9/24/2009

The National GOP is champing at the bit to make the 2010 U.S. Senate election in Illinois all about former Governor Rod Blagojevich. This morning, the Alexi Giannoulias campaign is serving them up a free punch, trotting out an endorsement from the union leadership that was Blago’s biggest supporter and whose president was completely enmeshed in the controversy over Rod’s attempt to sell this Senate seat. (He even appears on the infamous Blagojevich wiretap!)

You can bet Giannoulias will sit silently on the dais and smile broadly as he receives the endorsement of the Service Employees International Union (SEIU) leadership, just as he did when the Blagojevich controversy first surfaced. He doesn’t rock the boat, and he’s no doubt excited about stepping up to the same trough that netted Blagojevich more than a million dollars in campaign cash.

It’s not the janitors, health care workers, security personnel and other hard-working SEIU members who are the problem. It’s not even the idea that the SEIU endorses candidates and puts its political power to use. We support the rank-and-file and their agenda for social justice. We take issue with the SEIU leadership– the same leadership who once stood next to and endorsed Blagojevich as his strongest champions– the same leader who was allegedly captured on a Federal wiretap having behind-the-scenes discussions with the Governor about his cynical and outrageous attempt to leverage this very Senate seat (the one he called “[bleeping] golden”) for his own personal and political advantage.

This kind of merry-go-round involving the same cozy insiders doing the same political dance is what’s wrong with Illinois politics. This is why David Hoffman– a true independent corruption-fighter with no ties to the scandals of the past– is running to be our senator. We deserve better. The SEIU members deserve better. David stands with them.

The National Republicans who are looking to take the President’s Senate seat next year are going to have a good morning with this endorsement.  But come February 2, the people of Illinois will have a choice between more politics as usual and turning the page.  As the Democratic nominee for this Senate seat, David Hoffman will take the corruption issue and Rod Blagojevich’s dirty dealings off the table.  Then, the Republicans will have to run on the issues – and that’s a contest they can’t win.

Leading With His Chin

POLITICAL EMAIL: Welcome Email for US Senate Campaign

Here’s an email I created for the Hoffman For Illinois campaign today:

Dear Supporter:

Now that we have a full campaign team up and running, I wanted to introduce myself, kick off some guidelines for our communications, and give you a look at the fight ahead.

I’m Dan O’Neil, the Director of New Media for Hoffman for Illinois. I’m responsible for the online team, which includes our Web site, email communications, social networking sites, and all other online outreach. I’m aided by Mike Hardy, our Online Content Director, and Lara Sanders, our Director of Online Organizing.

You may have already heard from Lara over the last week. She has been contacting volunteers who have raised their hands and offered to help us turn the page on politics as usual in Illinois. She is also working through all emails sent to the campaign with specific suggestions for events, fundraisers, and other offers and requests. If you haven’t heard from Lara yet, expect to hear from her in the next few days. You can contact her directly at (312) 772-3539 or lara@hoffmanforillinois.com.

A Few Guidelines

We’re running a different campaign for a different candidate.

* We’d like this to be a two-way conversation. If you get a blast email, and would like to respond to us personally, by all means do! Let us know what you think about what we had to say, whether we’re contacting you too much or too little,or anything else* Our emails are written by real people, and we sign them as our own. You won’t get an email written by a campaign staffer that says it’s from David. You won’t get template pleas written by campaign finance professionals. If we’re going to do this (and we are), we’re going to do it together, and with honesty* Please feel free to forward on these emails, blog about their content, and tell your friends and family what we have to say* A good amount of our communication is via Twitter and Facebook. We like it, because it cuts down on inbox clutter, allows you to have greater control over how you get our messages, and keeps us in the context of the rest of your daily life

David on the Issues

Many of you have expressed a need to hear more from David on the issues that matter to you most. While we are getting ready to announce our formal policies on our Web site, David has already spoken out on a number of them:

* Monday morning, Eric Zorn published a post about David’s stance on gay marriage (in favor)* Last week, David sat down with Carol Marin on Chicago Tonight t o talk about the Wall Street bailout (stronger regulation needed) and the public option for health care legislation (in favor)* Also last week, David spoke about the Wall Street bailout on the Don Wade & Roma Morning Show on WLS

September 30 Filing Deadline

An important milestone in the campaign is the Federal Election Commission financial reporting deadline of September 30. We need to have a strong showing on that day to prove that we will have the support we need to win in February and beyond. David is a strong candidate, and is capable of beating back the Republican challenge for President Obama’s former Senate seat.

We accept no PAC money or contributions from State or Federal lobbyists, so please consider pledging your support for our campaign.

We’re now less than four and a half months until the Democratic Primary Election on February 2, 2010. There’s a lot of work to do. We are fullyengaged in this battle now, and we’re certain that together, we’ll win.

Best,

Dan

Daniel X. O’NeilDirector of New MediaHoffman for Illinoiswww.hoffmanforillinois.com