Falk-PLI Website

Created website for northern Indiana engineering and surveying firm.

  • Client’s existing promotional video placed on homepage inside Flash
  • News section based on TypePad, allowing client to easily update the site and leading to improved search engine optimization
  • Trained client on how to update website
  • Project included copywriting

Falk-PLI

Fabrile Gallery E-Commerce Site

Sourced, set up, and launched the Fabrile Gallery Webstore for retail glass art gallery based on Chicago’s Michigan Avenue.

  • Met with client to determine needs, interest, skills, hardware, and software and researched leading e-commerce packages
  • Site is completely based on the Yahoo! Merchant Solutions e-commerce platform,  making it easy and inexpensive for client to learn and maintain the system
  • Highly recommended if you want a non-technical person to maintain the store after launch
  • Set up all product categories and populated the store database with products from client’s FileMaker Pro
  • Created custom, easy-to-follow documentation and trained the client onsite until they were comfortable with the system
  • Used the built-in weblog tools from Yahoo! Merchant Solutions to create an artist  weblog for search engine optimization, including info on Fantasy figurine artist Amy Brown

Andy Kane Art

Created a simple, quick website for a friend and a great artist, Andy Kane Art.

  • Site is built on WordPress and uses the Hemingway theme. Using flexible, feature-filled WordPress themes allows you to stand on the shoulders of giants and still make custom sites that meet specific needs
  • Uses the WordPress Contact Form plugin– very simple to configure, but places in-line styles on every site page. Great for a quickie site like this
  • Installed the FAlbum WordPress plugin,  which uses the Flickr API to deliver images from a specific set in my Flickr account. The result are easy-to-update photo albums that are embedded into the main website but served offsite.
  • Encourages people who’ve purchased art from Andy Kane to upload to Flickr and tag with “andykane“– using free, offsite tools to develop community, build interest, and increase search engine optimization
  • Uses a free TypePad weblog to publish Andy’s poetry book, American Radio Waves. TypePad design mimics color, font, and other styles of the main site w/o needing a new WordPress install. The right tool for the right job

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Business Ethics Consulting Website

First website for a timely new company, Business Ethics Consulting Group LLC. It’s a nifty fresh little site that gets all things done you’d expect to see– about them, why you need them, how to contact them, and other things.

It also has a news section based on TypePad. David Montgomery uses the easy TypePad publishing platform to publish some great insights on moving past Enron and smart commentary on current topics in business ethics. Overall, a great new addition to the internet and the burgeoning world of RSS.

Businessethicsnews

Castle Restoration&Tuckpointing: Search Engine Optimization

A great example of superior search engine optimization. This client went from having no website at all to being in the top 5 in all desired search keyword phrases, including Lake County Tuckpointing and Chicago Tuckpointing. Project included:

Castleresotration

Image below shows client web properties dominating all of the top 5 results in Yahoo! for "lake county tuckpointing", including static site, weblog, and Flickr account. Client’s new business phone number appears 3 times in the first five results.

Lakecountytuckpointing

Training: “Websites for Small Businesses” in Rogers Park

Today I began teaching a new course that I wrote– “Websites for Small Businesses”. The course is sponsored by DevCorp North. Here’s the first night materials:

This is a custom 9-hour course taught in three-hour stretches over three days. Syllabus as follows:

Learn How to Create & Maintain a Professional Website
for your small business

This is a hands-on class where you will learn and do at the same time! This is an intensive course spread over two 4-hour classes. At the end, you will have your own website, webhost, email, and other web-based tools for growing your business.

Learn tips & tricks for making a professional website for your business. All of the tools you will use in this class are web-based and inexpensive. Unlock the power of the internet for you and your business.

Web Hosting
—Find the right web host for you
—Learn about the features and lingo of web hosting
—Evaluate various plans and choose the right one for you

Web Design
—Use inexpensive web publishing tools
—Build an easy-to-use website in
—Learn the basics of HTML and CSS

Email, Marketing, and Search Engine Optimization
—Set up email accounts
—Learn tips for using the internet to find customers
—Create compelling content that appeals to search engines

Web Publishing & Maintenance
—Stay on top of new tools you use to improve your site cheaply
—Learn about e-commerce and other advanced techniques
—How to buy your own URL

Also:
—Learn basic internet skills (search engines, email management, configuring your browser, and so on)

We had three students show up:
  • An attorney who has hired a web developer to launch his site and wants to be able to update it after it’s launched. We’re going to create a weblog newsletter for him that matches his site and teach him how to use it for marketing. He said we’ve “already changed my life” because he now has a GMail account with all of his disparate email accounts being handled in one interface
  • An entrepreneur who is a clothing business based on natural materials. We bought a URL and we’ll start developing the site next week
  • Aa Spanish Hip Hip artist who wants his own a website. Advised him on getting his domain name and had him sign up for a MySpace account, where he is uploading his music.