Personal Website: Derivative Works

My personal website is a test bed for my ideas on copyright law, art, and new web applications. I also use it to try out new features for client sites. The simple, three-column design focuses on pulling content from other web sources via RSS and other lightweight web services:

  • A linklog (for posting quick, annotated links from my Yahoo! My Web 2.0 account without creating a full post)
  • My Flickr photos (custom created through FeedBurner). I made custom TypePad code to deliver the full posts for the last 5 entries and just the headlines for the 5th – 10th most recent
  • Google Ads on just the individual archive page for the post, leaving the homepage ad-free.
  • Google AdSense for Search to deliver the full site search for users and to generate revenue.

This weblog has also become my central site, and I’ve used the TypePad export/ import feature to consolidate posts, categories, and images into one central place.

Derivativeworks

Business Ethics Consulting Website

First website for a timely new company, Business Ethics Consulting Group LLC. It’s a nifty fresh little site that gets all things done you’d expect to see– about them, why you need them, how to contact them, and other things.

It also has a news section based on TypePad. David Montgomery uses the easy TypePad publishing platform to publish some great insights on moving past Enron and smart commentary on current topics in business ethics. Overall, a great new addition to the internet and the burgeoning world of RSS.

Businessethicsnews

Castle Restoration&Tuckpointing: Search Engine Optimization

A great example of superior search engine optimization. This client went from having no website at all to being in the top 5 in all desired search keyword phrases, including Lake County Tuckpointing and Chicago Tuckpointing. Project included:

Castleresotration

Image below shows client web properties dominating all of the top 5 results in Yahoo! for "lake county tuckpointing", including static site, weblog, and Flickr account. Client’s new business phone number appears 3 times in the first five results.

Lakecountytuckpointing

Potbelly Google Maps

Created a store locator for Potbelly Sandwich Works, a growing, privately-held sandwich joint based here in Chicago. Here’s how we did it:

Potbellymaps

Training: “Websites for Small Businesses” in Rogers Park

Today I began teaching a new course that I wrote– “Websites for Small Businesses”. The course is sponsored by DevCorp North. Here’s the first night materials:

This is a custom 9-hour course taught in three-hour stretches over three days. Syllabus as follows:

Learn How to Create & Maintain a Professional Website
for your small business

This is a hands-on class where you will learn and do at the same time! This is an intensive course spread over two 4-hour classes. At the end, you will have your own website, webhost, email, and other web-based tools for growing your business.

Learn tips & tricks for making a professional website for your business. All of the tools you will use in this class are web-based and inexpensive. Unlock the power of the internet for you and your business.

Web Hosting
—Find the right web host for you
—Learn about the features and lingo of web hosting
—Evaluate various plans and choose the right one for you

Web Design
—Use inexpensive web publishing tools
—Build an easy-to-use website in
—Learn the basics of HTML and CSS

Email, Marketing, and Search Engine Optimization
—Set up email accounts
—Learn tips for using the internet to find customers
—Create compelling content that appeals to search engines

Web Publishing & Maintenance
—Stay on top of new tools you use to improve your site cheaply
—Learn about e-commerce and other advanced techniques
—How to buy your own URL

Also:
—Learn basic internet skills (search engines, email management, configuring your browser, and so on)

We had three students show up:
  • An attorney who has hired a web developer to launch his site and wants to be able to update it after it’s launched. We’re going to create a weblog newsletter for him that matches his site and teach him how to use it for marketing. He said we’ve “already changed my life” because he now has a GMail account with all of his disparate email accounts being handled in one interface
  • An entrepreneur who is a clothing business based on natural materials. We bought a URL and we’ll start developing the site next week
  • Aa Spanish Hip Hip artist who wants his own a website. Advised him on getting his domain name and had him sign up for a MySpace account, where he is uploading his music.