Communications: Blue Button Launch at HIMSS Conference

Today the U.S. Centers for Medicare & Medicaid Services launched Blue Button 2.0,  a “developer-friendly, standards-based API that enables Medicare beneficiaries to connect their claims data to secure applications, services and research programs that they trust”.

Ad Hoc is working to develop this product as a subcontractor. I was responsible for the business development, capture, proposal development, and sale of this project for Ad Hoc in coordination with our prime contractor partner. I was also responsible for the communications plan around launch.

Blue Button is an important open data product, a key government technology project, and a great example the kind of projects I’ve devoted my career to developing and launching.


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